Paid Advertising
Google Ads, Meta, Amazon, and other paid digital channels when they fit the business, with campaign structure, search terms, audiences, product selection, landing pages, tracking, and budget decisions tied to the actual goal.
Custom Marketing Built Around the Problem You Need to Solve.
We use the strategy, channels, and tactics that fit the business instead of forcing every client into the same marketing package.
We start by reviewing what is working and what is not, then plan, run and keep improving marketing aimed at more leads, sales or returning customers.
ExampleThree different problems, three different plans
ProblemNot enough qualified leads
What we might runLead generationLanding pagesFollow-up
ProblemCustomers buy once and do not come back
What we might runEmail & SMS
ProblemHard to find on Google
What we might runSearch visibilityGoogle Business Profile
Start with the problemOnly the channels that fitImprove from results
Problem first
Start With the Marketing Problem
You may need more qualified leads, more sales, better retention, stronger search visibility, more effective advertising, a better customer journey, clearer tracking, or a strategy that connects several channels.
Those are different problems. The right solution might involve one channel or several.
We start with what needs to improve and build the marketing approach around that.
Marketing services
What EEG Can Handle
Email & SMS Marketing
Campaigns, customer journeys, retention programs, segmentation, message creation, and ongoing management designed to bring existing customers back and support repeat business.
SEO & Search Visibility
Technical improvements, service/product pages, keyword and search-intent research, internal linking, content, local visibility, and other work that helps the right people find the business organically.
Social Media Management
Content planning, creation, scheduling, platform management, brand consistency, campaign support, and ongoing coordination appropriate to the business.
Ecommerce & DTC Strategy
A connected view of acquisition, retention, merchandising, offers, customer experience, product economics, and operational realities for ecommerce businesses.
Lead Generation & Conversion Improvement
Improve the path from attention to inquiry, appointment, quote, application, signup, or sale using the mix of landing pages, forms, ads, messaging, follow-up, automation, and website changes that fits the problem.
Local Search & Google Business Profile
Improve local search visibility, business information, Google Business Profile, directory consistency, review systems, and other local-search foundations.
Tracking, Analytics & Attribution
Build clearer visibility into where leads, inquiries, calls, sales, and customer actions come from and how marketing activity connects to business outcomes.
Reputation, Reviews & Listings
Improve the systems used to collect reviews, maintain accurate listings, and strengthen trust signals where they matter.
How we work
Our Marketing Process
- 1
Audit
Review the current marketing, tracking, website paths, offers, and systems to understand what is working and what is getting in the way.
- 2
Plan
Prioritize the channels, fixes, tests, content, infrastructure, and budget decisions most likely to matter.
- 3
Execute
Launch campaigns, create content, improve landing paths, build tracking, and implement the agreed work.
- 4
Scale / Improve
Double down on what is producing useful business outcomes, cut waste, and keep improving based on evidence.
Why EEG for Marketing
Business Outcomes Over Vanity Metrics
The outcome depends on the engagement: purchases, qualified leads, appointments, quotes, retention, inquiries, profitability, or another real business result.
Broader Execution When Needed
If marketing exposes a website problem, tracking problem, automation gap, or data issue, EEG can address the connected work instead of treating every problem as an ad-platform problem.
Operator Perspective
EEG’s founder crossed approximately $1M in online sales in year one and $2M in year two, and was tracking toward approximately $4M in year three, before building the agency around problems encountered while operating ecommerce.
Direct & Transparent
Plain reporting, and you keep ownership of your accounts, data, domains, and business assets.
FAQ
Questions About Custom Marketing
Do I need to know which marketing channel I want?
No. A client may know the business problem without knowing whether the right answer is paid advertising, SEO, email, website improvements, tracking, follow-up systems, or a combination.
Do you only work with ecommerce companies?
No. Ecommerce remains a strong area of experience, but EEG works with businesses and organizations across industries. The marketing approach should match the specific audience and objective.
Do you offer one-time marketing projects or only ongoing management?
Some marketing work can be project-based, such as audits, tracking setup, landing pages, strategy, or technical fixes. Ongoing acquisition, retention, SEO, optimization, and channel management may make more sense as recurring work. The exact engagement structure is confirmed in the proposal.
Do you guarantee results?
No. EEG commits to the work, process, transparency, and decision-making standards, but does not guarantee rankings, revenue, ROI, lead volume, or other results it cannot fully control.
Can you handle the website and marketing together?
Yes, when both are part of the problem.
How do you report performance?
Reporting focuses on the outcome that matters for the engagement. Ecommerce may use purchases, acquisition cost, retention, margin, or blended efficiency; lead generation may focus on qualified inquiries, appointments, quote opportunities, and cost per useful opportunity.
Tell Us What Is Not Working.
We’ll help determine the marketing approach that fits the problem.