Bring Your Customers Back With Email & SMS.

We handle your email and text-message marketing so you can stay in front of existing customers, bring them back to buy again, and generate more sales from the audience you already have.

Discuss Email & SMS Marketing

CampaignsAutomated Follow-UpsEmailText Messages

Example customer journey
  1. EmailTue 10:02 AM
    New arrivals, picked for youThe linen shirts you liked are back in new colors.
  2. Text messageWed 6:15 PM
    Your Store: 15% off the new linen shirts for returning customers, today only. yourstore.com/new
  3. Back on your storeWed 6:17 PM
    Browsing the new arrivals
  4. Order placedWed 6:21 PM
    $86.00Returning customer · 2 items

Why this matters

The First Sale Shouldn’t Be the Last One.

Getting someone to buy for the first time is only part of the opportunity.

Once a customer has purchased, email and text messaging give you a way to stay connected, bring them back when there is something worth buying, and build a stronger relationship over time.

EEG handles that ongoing communication for you.

What we handle

Your Email & SMS Marketing, Handled for You.

Email Campaigns

Regular emails for products, promotions, launches, announcements, seasonal moments, and other reasons to bring customers back.

Text Message Campaigns

Timely SMS marketing for offers, launches, reminders, and other messages that make sense by text.

Automated Follow-Ups

Messages that automatically reach customers after important actions such as joining your list, buying a product, leaving something behind, or becoming inactive.

Customer Segmentation

Send more relevant messages based on what customers have bought, what they are interested in, and how they interact with your business.

Copy & Creative

EEG handles the messaging, structure, design, and calls to action needed for the campaigns it manages.

Ongoing Improvement

EEG reviews what customers respond to and keeps improving the program over time.

When we reach your customers

Stay Connected Throughout the Customer Relationship.

  1. New Subscriber

    Introduce the business and give people a reason to make their first purchase.

    Welcome series

  2. First Purchase

    Follow up after the order and create a path toward the next one.

    Post-purchase emails

  3. Abandoned Shopping

    Bring back customers who showed buying intent but did not finish.

    Abandoned-cart emails

  4. Repeat Purchase

    Reach customers when another purchase, replenishment, or related product makes sense.

    Replenishment emails

  5. Product Launches & Promotions

    Tell existing customers when there is something new or timely to buy.

    Launch campaigns

  6. Inactive Customers

    Reconnect with people who have not purchased in a while.

    Winback campaigns

Email and text, together

The Right Message, Through the Right Channel.

Email

Email gives you room to tell a fuller story, introduce products, educate customers, and communicate regularly.

Example
Your StoreThu 9:00 AM

How to keep linen soft for years

Three washing tips, the shirts customers reorder most, and a few new colors worth a look.

Read the guide

Text Messages

Text messaging is better for shorter, more immediate communication.

Example
Your Store: the navy linen tee is back in stock in your size. Shop before it sells out: yourstore.com/teeReply STOP to opt out
Sat 11:30 AM

EEG uses each where it makes sense rather than sending the same message everywhere simply because it can.

Client example

From Weekly Blasts to an Automated Retention Program

For an apparel brand with 80,000 customers on its list, EEG replaced weekly manual sends with 12 automated follow-ups and segmented campaigns every two weeks.

How we work

You Don’t Need to Become an Email Marketing Expert.

  1. 1

    Review

    We look at what you are doing now, your customer base, existing campaigns, account setup, and where opportunities are being missed.

  2. 2

    Plan

    We determine what campaigns, automated follow-ups, customer groups, and messaging make sense for the business.

  3. 3

    Create & Send

    We build the emails and texts, prepare the campaigns, and manage execution.

  4. 4

    Improve

    We review what customers respond to and continually refine the program.

Why EEG

Marketing Built Around the Business, Not Just the Platform.

We Understand Ecommerce

EEG’s background in ecommerce means we understand the relationship between acquisition, repeat purchases, products, offers, margins, and customer retention.

We Handle the Work

You don’t need to coordinate separate people for strategy, copy, design, setup, and execution.

Connected Capabilities

If the email program exposes a website, ecommerce, data, automation, or integration problem, EEG has the broader technical capabilities to solve connected issues when appropriate.

You Stay in Control

You keep ownership of your customer data, business accounts, and related business assets.

Platforms and technology

We Can Work With the Systems Behind It Too.

Depending on the business, the work may include email and SMS platforms, ecommerce integrations, customer data, signup forms, tracking, product feeds, automation, and other connected systems.

  • Email & SMS platforms
  • Ecommerce integrations
  • Customer data
  • Signup forms
  • Tracking
  • Product feeds
  • Automation

Platforms we work with include

  • Klaviyo
  • Shopify
  • BigCommerce

Pricing

Built Around the Scope You Actually Need

Some businesses need ongoing campaign management and automated follow-ups. Others already have pieces in place and need EEG to take over or improve the program.

We scope the engagement around what needs to be managed.

Get a Custom Quote

FAQ

Questions About Email & SMS Marketing

What is email and SMS marketing?

Email and SMS marketing uses email and text messages to stay connected with customers, promote products and offers, follow up after important actions, and encourage repeat purchases.

Do you manage both campaigns and automated emails?

Yes. EEG can handle ongoing campaigns as well as automated messages triggered by customer behavior or important points in the customer relationship.

What automated follow-ups do you usually set up?

It depends on the business, but common ones are a welcome series for new subscribers, abandoned-cart emails when someone leaves without buying, post-purchase emails after an order, and winback campaigns for customers who have gone quiet.

Can you manage Klaviyo?

Yes, if Klaviyo is part of your current or recommended setup. We also work with other email and SMS platforms.

Can you take over an existing email account?

Yes. EEG can review the current setup, preserve what is working, identify gaps, and improve the program rather than rebuilding everything unnecessarily.

Do I need a large email list?

Not necessarily. The appropriate strategy depends on the size of the audience, customer volume, purchase frequency, and economics of the business.

Is SMS right for every business?

No. Text messaging should be used when it fits the customer relationship and there is a legitimate reason for the customer to hear from the business by text.

Can you help grow the email and SMS list?

Yes. That can involve website signup experiences, offers, forms, landing pages, and other appropriate ways of converting visitors and customers into subscribers.

Bring More of Your Existing Customers Back.

Let EEG handle the emails and texts that keep your business in front of the people who already know you.