Ecommerce & Shopify Redesigns
Redesign your store without losing what already works.
We redesign ecommerce websites around a better customer experience while protecting the products, systems, data, and business processes that already matter.
Website Redesigns Built Around What Needs to Improve.
If your existing website no longer represents the business properly, is difficult to use, looks outdated, or cannot support what you need next, we can substantially redesign or rebuild it.
We review your current site first, then plan, rebuild, test and launch a site that makes it easier for customers to reach you and buy.
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More than a new look
A Redesign Should Solve Something.
Changing colors and fonts is not enough if the real problems are structure, usability, content, functionality, mobile experience, ecommerce, performance, or the platform underneath the site.
We start by understanding what is working, what is not, and what the new website needs to accomplish.
A cosmetic refresh changes
- Colors
- Fonts
Where the real problems can be
- Structure
- Usability
- Content
- Functionality
- Mobile experience
- Ecommerce
- Performance
- The platform underneath
What changes
What We May Improve
- Visual design and brand presentation
- Navigation and information architecture
- Page structure
- Messaging and content hierarchy
- Mobile experience
- Speed and usability
- Forms, quote paths, and calls to action
- Ecommerce and product discovery
- Integrations and custom functionality
- Accessibility considerations where relevant
- Platform limitations
Redesign projects
Ecommerce Redesigns and Full Rebuilds
Website Rebuilds & Replatforming
Rebuild or move your website without carrying the same problems forward.
We first identify what should be preserved, what should change, what must be migrated, and whether changing platforms is actually necessary.
Starting without a website? That is a Custom Websites project.
How we work
Our Redesign Process
- 1
Review
Understand the current site, business needs, constraints, and what should be preserved.
- 2
Plan
Define the new structure, design direction, functionality, and rebuild approach.
- 3
Redesign & Rebuild
Create the new experience and implement the approved direction.
- 4
Test & Launch
Check content, functionality, devices, links, forms, and launch readiness.
Why EEG
We Treat a Redesign as a Business Problem, Not a Cosmetic Exercise.
If the real issue is a broken information structure, weak inquiry path, ecommerce limitation, outdated platform, or missing functionality, the project should address that directly.
FAQ
Questions About Website Redesigns
Do you redesign websites you did not originally build?
Yes. The first step is reviewing the current site and determining what can be reused, what needs to change, and whether the underlying platform should remain.
Do I need to change platforms for a redesign?
Not necessarily. Replatforming should happen because it solves a real limitation, not because changing technology sounds more impressive.
Can you preserve our content or SEO value?
Where appropriate, the redesign plan should account for important content, URLs, redirects, search visibility, analytics, forms, and other existing assets that should not be lost during a rebuild.
How much does a website redesign cost?
Pricing depends on the existing site, scope, design, content, functionality, migration requirements, integrations, and platform work.
Your Existing Website Does Not Have to Stay the Way It Is.
Tell us about the site you have now, what is not working, and what the new version needs to do.