Ecommerce Strategy Built Around How Your Business Actually Makes Money.

We look across the buying experience instead of treating every ecommerce problem as an advertising problem.

Discuss Ecommerce Strategy

You share your numbers and how customers buy today; we review the whole path and show where growth is being lost.

Example: a month of shoppers in an online store, and where sales were lost

Ecommerce and DTC strategy

More Than an Advertising Problem

Ecommerce and direct-to-consumer (DTC) performance can be affected by any of these.

Customers buy once and never come back? See Email & SMS Marketing.

  • Product economics
  • Acquisition costs
  • Offer structure
  • Merchandising
  • Site conversion
  • Retention
  • Product data
  • Inventory
  • Customer experience
  • Email/SMS
  • Paid advertising
  • Operational constraints

What we look at

Areas We May Review

Acquisition

  • Customer acquisition
  • Paid media economics
  • Marketplaces vs owned channels

Your store

  • Site conversion
  • Product merchandising
  • Product/catalog structure
  • Offers and promotions
  • Customer journey

Retention

  • Email/SMS retention
  • Repeat purchase behavior

Economics and operations

  • Contribution economics/margins
  • Tracking/reporting
  • Operational constraints affecting growth

Operator experience

Built From Running Ecommerce

Our founder built Easy Ecommerce Group around problems encountered while operating ecommerce.

  1. Approximately $1Monline sales in year one
  2. Approximately $2Min year two
  3. Tracking toward approximately $4Min year three

FAQ

Questions About Ecommerce Strategy

Is this only for DTC brands?

This service is built for ecommerce and DTC businesses, but Easy Ecommerce Group as a company is not limited to ecommerce.

Do you manage the channels after creating the strategy?

Potentially, yes. We can move from strategy into website work, paid advertising, email/SMS, data systems, automation, and other implementation when those are part of the plan.

What numbers do you look at?

Business-relevant measures such as purchases, acquisition cost, repeat purchase, margin, contribution economics, conversion, and blended efficiency, where they actually apply.

Improve the System Behind Your Ecommerce Growth.

Tell us what you sell, where you sell it, and where growth has stalled.